Privacy Policy

B88 Privacy Policy – Personal Data Protection for Malaysia Members

At b88, your privacy is more than a legal obligation — it is our genuine commitment to every member. This document clearly explains how we collect, use, store, and protect your personal data at all times.

Updated: 1 January 2026
SSL 256-bit Full Compliance

Banking-Grade Encryption

All data is transmitted via 256-bit SSL encryption — the same technology used by leading financial institutions in Malaysia. Your data is secure as it travels from your device to b88 servers.

Your Data, Your Control

You have the full right to access, correct, or request deletion of your personal data at any time. A single request to our team is all it takes to start the process.

No Data Sales to Third Parties

B88 has never and will never sell members' personal information to any third party for marketing or commercial purposes without your explicit consent.

Secure Data Storage

Your data is stored in high-grade server infrastructure with strict access controls. Only authorised personnel may access your data, and every access is logged for audit purposes.

Marketing Communication Controls

You can opt out of marketing communications at any time through your account settings without needing to contact anyone. Your preference is respected immediately.

International Standards Compliance

The b88 privacy policy is drafted in accordance with the latest international data protection standards and reviewed regularly to ensure it remains relevant and robust.

1 Introduction

B88 ("we", "Platform") respects the privacy of every user and member. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the b88 platform, including the website, mobile app, and all related services.

By registering a b88 account or using any of our services, you acknowledge that you have read and understood this Privacy Policy. This policy forms part of the b88 Terms and Conditions and should be read together with that document.

We are committed to processing your personal data responsibly, transparently, and in accordance with internationally recognised data protection principles. If at any time you disagree with the contents of this Privacy Policy, you have the right to stop using the b88 platform and request that we delete your data.

Our commitment: b88 has never sold, rented, or traded members' personal data to any third party for marketing purposes. This is not merely a policy — it is a core value we stand by.

2 Personal Data We Collect

B88 collects your personal data through various methods when you use our platform. Below are the categories of data we collect and their purposes:

Data Categories Data Examples Collection Methods
Identification Data Full name, date of birth, MyKad/passport number Registration form & KYC
Contact Data Email address, phone number, home address Account Registration
Financial Data Bank account number, transaction history, account balance Deposits & withdrawals
Technical Data IP address, device type, web browser, OS Automated system logs
Gaming Data Game history, total bets, play duration Automated platform activity
Communication Data Support chat records, emails, feedback Interactions with the support team

We only collect data that is strictly necessary for the stated purposes. We do not collect sensitive data such as medical information, political views, or religious beliefs unless required by law.

3 How We Use Your Data

B88 uses your personal data in a limited and responsible manner. Every use of data has a clear legal basis — whether to fulfill a contractual agreement, comply with legal obligations, or based on the platform's legitimate interests with due regard for yours.

  • Account management: Creating, verifying, and maintaining your member account, including the KYC process required by regulatory bodies.
  • Transaction processing: Processing deposits, withdrawals, and all financial transactions accurately and securely.
  • Platform security: Detecting and preventing fraud, money laundering, multi-account usage, and other suspicious activity.
  • Customer support: Providing accurate and efficient assistance when you contact our support team.
  • Service communications: Sending important notifications about your account, promotions, policy changes, and platform updates.
  • Legal compliance: Fulfilling our obligations under applicable laws, including anti-money laundering reporting requirements.
  • Platform improvements: Analysing usage patterns in aggregate (anonymised) to improve performance and user experience.
  • Responsible gaming: Monitoring gameplay patterns to identify players who may need assistance or support.
We do not make any automated decisions that have a material effect on you solely based on automated data processing without appropriate human review.

4 Data Sharing & Disclosure

B88 does not sell or trade your personal data. However, in certain situations, we may need to share your data with selected third parties. All data sharing is subject to strict confidentiality agreements.

Parties who may receive your data:

  • Payment service providers: Payment gateways such as FPX, DuitNow, Touch 'n Go, and GrabPay require minimal transaction data to process your payments securely.
  • Game software providers: Companies such as Pragmatic Play, PG Soft, and others receive anonymised game data to record game outcomes.
  • Auditing & compliance services: Third-party audit bodies that verify game fairness and platform compliance.
  • Legal authority: When required by a court order, law enforcement agency, or legitimate regulatory authority.
  • Professional advisors: Lawyers, accountants, or consultants bound by professional confidentiality obligations.

B88 has never and will never share your data with marketing companies, data aggregators, or any entity that has no legitimate need to access it.

5 Data Storage & Security

Your data security is b88's top priority. We implement multiple layers of technical and organisational security measures to protect your data from unauthorised access, loss, destruction, or disclosure.

Technical security measures:

  • 256-bit SSL encryption for all data transmission between your device and our servers.
  • Encryption of sensitive data stored in our databases using industry-standard encryption algorithms.
  • Multi-layered firewall and intrusion detection system monitoring traffic 24/7.
  • Two-factor authentication (2FA) for staff access to internal systems containing user data.
  • Automatic data backup with encryption stored at geographically separate locations.

Data retention period:

  • Active account data: Retained for as long as your account remains active on the b88 platform.
  • Financial transaction data: Retained for 7 years for legal compliance and audit purposes.
  • Post-account closure data: Retained for 5 years after account closure unless a longer period is required by law.
  • Support communication logs: Retained for 3 years after the last interaction.
While no system can guarantee 100% security, b88 continuously updates our security measures in line with the latest threats and industry standards to ensure the best possible protection for your data.

6 Cookies & Tracking Technologies

B88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small files stored on your device when you visit our website.

Types of cookies we use:

  • Essential Cookies: Required for core platform functions such as login sessions and account security. These cookies cannot be disabled as the platform will not function without them.
  • Performance Cookies: Collecting information on how you use the platform (pages visited, time spent) to help us improve the user experience. This data is collected anonymously.
  • Functional Cookies: Remembering your preferences such as language, display settings, and login details to make your experience more comfortable.
  • Analytics Cookies: Helping us understand overall platform usage patterns. This data is used in aggregate form without identifying individuals.

You can control and manage cookies through your web browser settings. However, disabling essential cookies may affect platform functionality. Third-party cookies from our service providers are also subject to their respective privacy policies.

7 Your Rights Regarding Personal Data

As a b88 member, you have the following rights regarding your personal data. We are committed to processing all rights-related requests within 30 calendar days.

Right to Access

You have the right to obtain a copy of all personal data we hold about you, including the purposes of processing and the parties who have received that data.

Right to Rectification

If any of your information is inaccurate or incomplete, you have the right to request a correction from us without undue delay.

Right to Erasure ("Right to be Forgotten")

Under certain circumstances, you may request that we delete your personal data. This request may not be fully fulfilled if the data must be retained for legal compliance purposes.

Right to Restrict Processing

You may request that we restrict the processing of your data in certain situations, such as when you are disputing the accuracy of the data or awaiting the outcome of a complaint.

Right to Data Portability

You have the right to receive your personal data in a machine-readable format and transfer it to another service provider upon request.

Right to Object to Processing

You may object to the processing of your data for direct marketing purposes at any time. Your objection will be actioned immediately without question.

To exercise any of the above rights, contact the b88 support team via live chat or email [email protected]. We will verify your identity before processing the request to protect your account security.

8 Children's Data

The b88 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process personal data of anyone under 18.

If we discover that data belonging to an underage individual has been collected without our knowledge, we will take the following steps immediately:

  • Suspending the relevant account pending completion of the investigation.
  • Deleting all data collected from that individual from our systems.
  • Returning any valid account balance to the legal parent or guardian.
  • Reporting the case to the relevant authorities if required.

Parents or guardians who believe their child has registered an account on b88 should contact our support team immediately at [email protected] for a prompt response.

9 Changes to the Privacy Policy

B88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or technological developments. Each new version will state the update date at the top of the document.

For significant changes that affect how we process your data, we will notify you through:

  • Email notification to your registered address at least 14 days before changes take effect.
  • Prominent notice on the b88 homepage and Login page.
  • In-app notification the next time you log in.

Continued use of the b88 platform after policy changes take effect constitutes your agreement to the latest version of this Privacy Policy. If you do not agree, please contact us to discuss your options, including account closure with a refund of any valid balance.

10 Contact Us Regarding Privacy

If you have any questions, concerns, or complaints regarding how b88 handles your personal data, we encourage you to reach out to us directly. We are committed to addressing every privacy concern seriously and within a reasonable timeframe.

  • Live Chat: The fastest channel — available 24/7 directly within the b88 platform with an average response time of under 2 minutes.
  • Privacy Email: [email protected] — include "Privacy Inquiry" in the email subject line for faster processing.
  • Through your account: The "Privacy Settings" section in your account dashboard provides direct data control options.

All privacy complaints will be acknowledged within 48 hours and resolved within 30 calendar days. For complaints requiring further investigation, we will keep you updated on progress regularly.

Your privacy matters to us. Every privacy inquiry is handled by a specially trained team and processed with the highest level of confidentiality. Your information will not be used for any other purpose while we handle your inquiry.

Documents Related Policies

Also read other important b88 policy documents for a complete understanding

Terms and Conditions

The complete rules and terms governing use of the b88 platform.

Read Now
Responsible Gaming

Self-exclusion tools, deposit limits, and support resources for members.

Read Now
About Us

Learn more about b88, our mission, and the values that drive our platform.

Read Now

Platform that Respecting Privacy You

B88 is built on a foundation of trust. Your data is protected, your rights are respected, and your privacy is safeguarded at all times. Register today and experience the difference of a platform that truly puts its members first.

Secure Data Privacy Protected
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